What Is SEO vs. AEO vs. GEO?
SEO helps pages rank, AEO helps passages become direct answers, and GEO helps brands appear in AI-generated answers. Here is what differs, overlaps and actually matters.
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Notes on SEO, AI, content strategy and building better digital experiences.
Do FAQs Matter for AI Search? I Built an FAQ Generator, Then Checked the Evidence
FAQ sections are the content work that never gets done, so I built a tool that generates them. Here's what I built, what the evidence actually shows, and why the answer to "do FAQs matter for AI search" is yes and no at the same time.
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Can AI Read Your Website? Why Rendering Matters for AI Search
A website can look complete in a browser while leaving important content out of its initial HTML. I explain why that matters for search and AI visibility, and why rendering belongs in content strategy.
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How Do You Stay Aware of Meaningful SEO Changes on a Website with 25,000 URLs?
Google Search Console already has the data. The hard part is knowing which changes actually matter once a site hits tens of thousands of pages. I built a tool that narrows 25,000 URLs down to fifteen worth a look.
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I Built a Website from Scratch with AI as a Non-Developer. Here’s What I Learned.
Building a website with AI is easier than ever, but does that mean you should?
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